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Getting (re)Started with Accreditation: Business Planning

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Date: Thursday 16th September 2021

Join West Midlands Museums Development (WMMD) and Dr Dawn Langley for a programme of Accreditation and business planning support. A mix of webinars and one to one surgeries will help you embed the Accreditation requirements and ensure your plans are fit for purpose.

As we navigate this new period of the pandemic, and with the Accreditation Scheme reopening to new and returning applicants, it’s important to ensure your business plans are robust, adaptable and Accreditation-compliant.

Getting (re)Started with Accreditation (10am-12noon)

The morning session with Olivia Basterfield will provide an overview of the 2018 Accreditation Standard, discuss the Scheme’s phased reopening, and provide advice and support to help you get on top of your Accreditation work.

There’ll be a focused look at the Accreditation requirements for business plans, including Olivia’s top tips from her experience as an Accreditation Assessor.

Business planning in challenging times (2pm-4pm)

Dawn Langley will lead this afternoon session looking at how to write an effective business plan during periods of uncertainty. The session will take you through the business planning process, including:

  • an overview of the development of an appropriate and relevant business plan
  • exploring the difference between a business plan and a business case, and which is most appropriate for you
  • how you balance the knowns with the unknowns and what that means for how your work may need to change

One to one surgeries

Dawn is offering eight, half hour one to one surgeries to provide more tailored business planning advice. These will be held on Thursday 23 September, a week after the webinars, to give you some time to reflect on the sessions and revisit your existing plans.

Once you have booked a place on the webinars, a member of the team will be in touch to arrange a one-to-one surgery.

About Dawn 
Dr Dawn Langley is co-author of Business Planning Guidance for Arts and Cultural Organisations and regular blogger on organisational development for arts and cultural organisations at Alchemy Research & Consultancy.

About Olivia
Olivia is the Museum Development Officer (MDO) for Birmingham and the Black County, leading on the Accreditation and Resilience strands of the programme.  She joined WMMD in May 2020 after eight years at ACE, including over three years as an Assessor with the Accreditation Team. In this role she completed 250+ Accreditation assessments for museums of all shapes and sizes across England.

No more than two delegates per organisation.

The sessions will be captioned.

If the booking button isn’t visible the webinars are fully booked. To join the waiting list please email

Getting (re)Started with Accreditation: Business Planning
Thursday 16 September, 10am-12noon and 2pm-4pm

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