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Introduction to Audience Development

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Date: Wednesday 3rd October 2018

Introduction to Audience Development
10am – 2pm The Hive, Worcester WR1 3PD

Join Rhiannon Davies, The Audience Agency for an overview of audience development. Throughout this half day session we will explore what audience development is, why it is beneficial to your planning, and a range of tricks and tools to make it easier to think about audience development planning, including some approaches to segmentation. This session is aimed at those who are complete beginners where audience development is concerned, and who are not currently monitoring their visitors.

This session will support Section 3 (Users and their Experiences) of the Museum Accreditation Standard.

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