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Preparing to Prosper

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By West Midlands Museum Development / Posted on Wednesday 6th December 2017

West Midlands Museum Development is delighted to offer six places to staff, volunteers or trustees from Accredited museums or those officially Working Towards Accreditation to attend the Association of Independent Museums (AIM) Preparing to Prosper event in Birmingham on 17 January 2018.

Since 2015, museums across the UK have been using the AIM Hallmarks of Prospering Museums to make a big difference to their success.

AIM is launching ‘Preparing to Prosper’: a new publication that will show museums how to use the AIM Hallmarks to benefit their organisation.

The new publication includes case studies, new insights and questions to help museum staff, trustees and volunteers think about the way they work.

The publication distils the best ideas from museums that have used the AIM Hallmarks, so that museums can put them into practice immediately to see positive results quickly, and event attendees will be able to get an exclusive hard copy before it is published next year.

The ‘Preparing to Prosper’ event on 17 January 2018 will be held at Fazeley Studios, 191 Fazeley Street, Birmingham, B5 5SE from 11.30am – 4pm and will also feature:

  • Insights from our special guest speaker, Moira Sinclair, Chief Executive of the Paul Hamlyn Foundation – a major thinker about resilience in the cultural sector
  • Case studies from AIM members that have successfully used the AIM Hallmarks
  • Helen Bonser-Wilton (Mary Rose Trust); Steve Gardam (Roald Dahl Museum); Vicky Hope-Walker (National Paralympic Heritage Trust)
    Workshops to facilitate discussion and idea sharing with other AIM members
  • Networking and informal discussion with other AIM members facing the same challenges as you, AIM staff and AIM Council members

Helen Wilkinson, Assistant Director of AIM said: “These events offer the chance to hear first-hand from people who have participated in the Hallmarks programme or used them with their museum – as well as to hear from a leading thinker and funder. The workshop part of the day offers a chance that you don’t always get at big conferences to really share ideas and experiences, and to start to build networks which could support you and your museum into the future.

For more information about Preparing to Prosper please visit the AIM website.

How to apply

  • The places are available to staff, volunteers and trustees of Accredited museums or those officially registered as Working Towards Accreditation in the West Midlands region
  • Organisations can apply for a maximum of two places
  • Priority will be given to trustees, staff and volunteers from small and medium sized independent museums
  • Complete the application form and submit by 5pm, Wednesday 20 December 2017
    Successful applicants will be notified by Friday 5 January 2018.


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