Annual Museum Survey

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West Midlands Museum Development (WMMD) undertakes an Annual Museum Survey for the West Midlands and all Accredited Museums and those Working Towards Accreditation are invited to take part.

Annual Museum Survey 2022

The Annual Museum Survey 2022 is now open. Read more about this year’s survey, including links to download the questions so you can prepare your return offline.

Annual Museum Survey 2021

The numbers been crunched for the Annual Museum Survey 2021, which covers 1 April 2020 – 31 March 2021, and the results can be seen seen in the interactive infographics report below.

The purpose of the survey is to gather evidence to help demonstrate and prove the social and economic importance of museums both locally and regionally to funders and stakeholders.  The survey report is a useful resource that can be used by museums for:

  • Fundraising – the data can be used as evidence to support funding applications or to express the value of museums to the public
  • Advocacy – evidence to make the case for the social and economic value or museums in order to sustain investment
  • Performance benchmarking – consistent data to compare museum’s operational context
  • Informing strategy – knowing operational context supports business planning

The Annual Museum Survey 2021 reports are published under a Creative Commons license: Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).

You are free to share, copy and redistribute the material in any medium or format as well as to adapt and build upon the material. If you use the information shown in this report you must give appropriate credit by referencing the source of the data as ‘Annual Museum Survey 2021 produced by South West Museum Development on behalf of  Museum Development England’.

The national report for England can be viewed here.


Previous Annual Museum Surveys for the West Midlands:

The 2020 national report for England can be viewed here.

Download the 2018-19 survey

Download the 2017-18 survey

Download the 2016-17 survey

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