Navigating Change: Advocacy, Influencing and Negotiating
Times are particularly challenging at the moment for museums and heritage sites. The impact of COVID-19, the cost of living and energy crisis, and ongoing funding and staffing cuts have affected us all, leaving us frequently needing to advocate for our sites.
This free in person course has been developed for museum staff and volunteers who are finding themselves needing to advocate for their museum service during periods of change. The course will also cover negotiating and influencing skills. Lastly, this training will also focus on supporting museum staff through managing change and looking after their own wellbeing.
Museum Development East Midlands (MDEM) and Ted Learning are partnering up to help build resilience during these challenging times.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation.
Navigating Change: Advocacy, Influencing and Negotiating
March 19, 10.30-3pm
National Civil War Centre, Newark, NG24 1JY
Engaging with Schools Training: Delivering Assemblies
Join Mary Sibson, Creative Learning Officer at Leicestershire County Council to learn how to deliver impactful school assemblies.
Engaging with Schools Training: Delivering Assemblies
Thursday 14 March 2024, 10am-11.30am
Online
Engaging with Schools Network meeting
This meeting for museums in the East Midlands and West Midlands will be hosted by Mary Sibson, Creative Learning Officer for Leicestershire and will be focussing on SEND (Special educational needs and disabilities) and accessibility.
Chloe Fowler, Education Officer from Kids in Museums winner Craven Museum, will be joining us to talk about some of the work they have done with educational programming; Mary will focus on the work she is doing for Charnwood Museum; and Helen Martinez, Museum Development Programme Officer, Museum Development East Midlands will talk about the current project she is involved in at Nottingham Cathedral which has a focus on SEND and neurodiversity.
Coffee and Chatter: Race, Empire and the Pre-Raphaelites
Grab your morning cuppa…
Join the WMMD team and guest speaker Victoria Osbourne, Curator (Fine Art) and Curatorial Team Leader at Birmingham Museum Trust .
Running from 2020-23, Race, Empire and the Pre-Raphaelites was a research group of the British Art Network focused on exploring anti-racist and decolonial approaches to Victorian art and design collections and considering how they might be displayed and interpreted in the 21st century museum. Victoria, a co-convenor of the group, will share some of the learning from three years of events and activities and introduce a set of free resources aimed at museum professionals wishing to foreground race and empire in 19th century art and design collections and displays.
Coffee and Chatter is also the perfect opportunity to share what’s happening at your museum, exchange ideas with colleagues across the region and hear about the latest sector guidance and news.
10.30am-11.30am
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
Coffee and Chatter will be auto-captioned.
Introduction to Online Marketing
The third of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
What’s meant when we talk about online marketing? This workshop will clarify the different roles that your website, social media channels and your newsletters have within your overall marketing approach, and how to tailor the language and content you use for each.
This session will cover:
- Which audiences can be found on the different platforms
- How to match audiences and platforms
- How to be inclusive in your language and communication
- How to measure success and reach online
- Ways to consider different channels, using the PESO Model – Paid, Earned, Shared, Owned media
- Aligning your channels to your strategy
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
Introduction to Online Marketing
Wednesday 7 February, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Creating an Audience Development Plan
The second of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
An audience development plan will help you reach people you’re not currently reaching and deepen your relationship with those you are. A successful plan requires intent and commitment as it’s the framework that will guide the groundwork. Understanding why it’s important, and what the guiding principles are to creating one, is your first step in the right direction.
This session will cover:
- Why an audience development plan is important and how it can help achieve your organisation’s mission and vision
- What is an audience development plan? And how it differs from a campaign plan
- How to structure an audience development plan, with goals, objectives, and evaluation
- Segmentation – what it is, types and how audience segmentation is beneficial
- Tools to help you prioritise
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Creating an Audience Development Plan
Wednesday 31 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Audience Data Collection
The first of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
Understanding who your audiences are is the bedrock of being able to communicate with them in a meaningful way. It will also help you to understand who you’re not reaching, and why. This workshop will cover the basics of why and how to go about collecting data on your audiences, with an overview of different tools for collecting data.
We will cover:
- Why it is important and how you can use it
- Methods of data collection
- Best practice
- Collecting demographic data
- Different data collection portals and their methodologies
- Advocating for data collection in your organisation
- A mix of higher effort/ resource versus lighter touch and quicker methods
- Sources of benchmarking and contextual data
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Audience Data Collection
Wednesday 24 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Creating Social Media Content
A practical session to upskill a small group of delegates to create interesting posts for a variety of social media channels.
Attendees will:
- Learn how to create engaging social media posts
- Leave with a bank of ideas to take back to their museum
This session will explore what makes great content, engagement mechanisms, how to generate new content ideas, how to source inclusive and royalty free imagery, top tips for designing in Canva* and writing engaging and accessible copy.
Equipment and software: To get the most from the workshop delegates may find it useful to bring a smartphone, with Canva*, Instagram, Tiktok and CapCut downloaded.
*Canva Premium is available free to non-profits. Find out about eligibility here We’re here to help (canva.com)
About the Trainer
The course will be delivered by Social for Good. Social for Good help purpose-driven organisations develop strategies to get control over their social media and maximise positive impact. They design and deliver bespoke training programmes and strategy workshops for organisations and groups to upskill, motivate and empower people to use social for good.
Bookings close: 9am, Tuesday 30 January 2024
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
The event will be held at The Courtyard Hereford. The event will be held in a group floor meeting room. The Courtyard has level access throughout all Front of House areas and a speaking lift to all floors. Accessible toilets are available on all levels. Disabled parking bays are provided in the car park. Tactile signage and tactile maps are also available. Visit The Courtyard’s website for access information. https://www.courtyard.org.uk/access/
If you would benefit from any adjustment or support for accessibility, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
Dietary requirements
Refreshments will be provided. Please let us know any allergies or dietary requirements on the booking form when you book your place.
Creating Social Media Content
Thursday 1 February 2024, 10am-1pm
The Courtyard, Hereford HR4 9JR
If you can’t see the booking button this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Creating Video for Social Media
A practical session to upskill a small group of delegates to create original video for a variety of social media channels.
Attendees will:
- Learn how to create video content for social media
- Leave with a bank of ideas to take back to their museum
The session will include an introduction to video for social media across different platforms and explore different styles and formats. Delegates will be supported to develop new ideas for content, understand what works well in video and find out how to plan, shoot and edit video. Delegates will undertake practical tasks and share their outcomes.
Equipment and software: To get the most from the workshop delegates may find it useful to bring a smartphone, with Canva*, Instagram, Tiktok and CapCut downloaded.
*Canva Premium is available free to non-profits. Find out about eligibility here We’re here to help (canva.com)
This event is suitable for non-specialists that would like to develop confidence and skills to use social media more effectively for their museum.
About the Trainer
The course will be delivered by Social for Good. Social for Good help purpose-driven organisations develop strategies to get control over their social media and maximise positive impact. They design and deliver bespoke training programmes and strategy workshops for organisations and groups to upskill, motivate and empower people to use social for good.
Bookings close: 9am, Thursday 23 November
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
The event will be held at Museum of Royal Worcester. Visit Museum of Royal Worcester website for access information. https://www.museumofroyalworcester.org/visit-us/disability-and-access/
If you would benefit from any adjustment or support for accessibility, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
Dietary requirements
Lunch and refreshments will be provided. Please let us know any allergies or dietary requirements on the booking form when you book your place.
Creating Video for Social Media
Thursday 7 December, 10am-3pm
Museum of Royal Worcester, Severn Street WR1 2ND
If you can’t see the booking button this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Grow your Digital Community – webinar 2
How to engage grassroots communities and build local relevance using digital technologies
Are you looking for innovative ways to collaborate with partners and volunteers to enhance your organisation’s capacity and the quality of your initiatives? Are you curious about the potential of digital tools and platforms to assist in achieving your goals?
Over the past two years, The National Lottery Heritage Fund (NLHF) has supported 25 digital projects as part of the Digital Skills for Heritage initiative. The funding has helped projects innovate how they work with volunteers and with digital and community partners, to better meet organisational goals. The NLHF is hosting two free webinars in September to hear from these projects, who will share practical insights, advice and takeaways. They will help unpack and demystify “digital” approaches and the tools they used for working with volunteers and partners.
Thursday 28 Sept 10am-12noon (on Zoom)
How to engage grassroots communities and build local relevance using digital technologies
In this webinar you will hear about:
- the benefits of working digitally to connect more deeply with grassroots communities and ensure content and programming is relevant to their needs and interests
- common challenges when collaborating with partners and volunteers digitally to improve interpretation and grow public engagement
- how to get started with the right digital tools and platforms when collaborating with volunteers and partners
The first webinar, on Thursday 21 September, is How to work with partners and volunteers to improve capacity and quality of heritage data collection and interpretation.
The webinars are for anyone working in small to medium sized organisations, working with heritage. In particular, it will be useful for:
- those working to engage grassroots communities or people living locally to their venue
• people wanting to deliver community-led digital programmes
• those developing heritage related content or public programming - people establishing or leading volunteer initiatives or teams
Sessions include speakers from a wide range of organisations including Wikimedia, Portland Museum, Glasgow Women’s Library, Museum of London Archeology, Gawthorpe Textiles Collection, Nerve Centre, VocalEyes, Royal Horticultural Society, University of Exeter, and Butterfly Conservation
