Strategic Interpretative Planning for Engaging Exhibitions (part 2)
This online, interactive workshop from REG is spread over two sessions on Friday 26 November and Friday 3 December. It will provide participants with the tools and resources to develop an effective and layered interpretative strategy, to guide the development of their visitor experience. It will consider the range of interpretative approaches available, storytelling, audience focussed interpretation, structures for interpretative planning, and how to develop an interpretation strategy.
Strategic Interpretative Planning for Engaging Exhibitions
Friday 26 November and Friday 3 December, 10.30am-1.30pm
Online
Strategic Interpretative Planning for Engaging Exhibitions (part 1)
This online, interactive workshop from REG is spread over two sessions on Friday 26 November and Friday 3 December. It will provide participants with the tools and resources to develop an effective and layered interpretative strategy, to guide the development of their visitor experience. It will consider the range of interpretative approaches available, storytelling, audience focussed interpretation, structures for interpretative planning, and how to develop an interpretation strategy.
Strategic Interpretative Planning for Engaging Exhibitions
Friday 26 November and Friday 3 December, 10.30am-1.30pm
Online
Economics of Touring Exhibitions (part 2)
This online workshop from Touring Exhibitions Group (TEG) is spread over two sessions on Monday 15 and Monday 22 November. It explores the economic and partnership models that venues can employ to tour nationally, drawing from case studies and examples of good practice. It considers the range of ways to structure a touring programme, how to approach building a consortia of venues to work with, budgeting, fundraising and sustainable touring.
Economics of Touring Exhibitions
Monday 15 and Monday 22 November, 9am-12noon
Online
Economics of Touring Exhibitions (part1)
This online workshop from Touring Exhibitions Group (TEG) is spread over two sessions on Monday 15 and Monday 22 November. It explores the economic and partnership models that venues can employ to tour nationally, drawing from case studies and examples of good practice. It considers the range of ways to structure a touring programme, how to approach building a consortia of venues to work with, budgeting, fundraising and sustainable touring.
Economics of Touring Exhibitions
Monday 15 and Monday 22 November, 9am-12noon
Online
Welcoming Everyone
A Welcome to Excellence session on how to offer exceptional and inclusive customer service.
The session is aimed at staff and volunteers and will look at:
- The benefits of an accessible service
- Visible and hidden disabilities
- A positive, welcoming approach
- Tailoring service to be accessible to all
Pre-course activity will be sent to delegates in advance.
Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
The webinar will be live captioned through StageText and MyClearText.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Wednesday 12 May, 10am-12noon
Online
If the booking button isn’t visible this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Every Object Tells a Story: Developing Confidence in Talking about our Collections Online
We use our collections to tell stories every day but how confident are we in speaking publicly about our wonderful objects to different audiences online?
This workshop will be led by collaborative theatre maker, project coordinator and writer Tom England. Museum staff and volunteers will be supported to build their confidence in talking about objects and collections online, giving them the skills to speak effectively and imaginatively about their museum’s part of the region’s collections story.
The morning session will concentrate on the different tools and techniques that can be used and will include case studies from other museums. During the afternoon we will look at practical delivery. It will include the opportunity for participants to put into practice what they have learned.
This workshop will be useful to anyone who wants to build confidence in talking to visitors and audiences about objects and collections, whatever their role within the museum. The skills and tools that will be shared by Tom will be of use for both online delivery and in-person sessions in our museums.
Delegates must be able to attend both sessions. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These sessions will be auto captioned.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Every Object Tells a Story: Developing Confidence in Talking about Our Collections Online
Tuesday 14 September, 10am-12noon and 2pm-4pm
Online
If the booking button isn’t visible this event is now fully booked. To join the waiting list please email wmmd@ironbridge.org.uk.
An Introduction to Online Audience Segmentation
A national Museum Development workshop.
This session will give you a grounding in what segmentation is and how it can help you better understand your audiences. We’ll look at what sort of data you need; touch on the different models that you may have heard of; we’ll look at methods of data collection, and we’ll use some case studies to illustrate what works and how it works.
What will participants gain?
- A new understanding of what audience segmentation is and how it can help to better understand your audiences
- Understanding data requirements to effectively work with audience segmentation models
- How to apply learning from audience segmentation to engaging better with online audiences
- This will be an interactive session using the online platform Mentimeter. Instructions of how to use the platform will be sent ahead of the session to all delegates.
Session leader
This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Helen Palmer, a Marketing & Audience Development Consultant based in Manchester but working across the UK and internationally. She set up PalmerSquared over 15 years ago with her twin brother Andrew and they work with arts and heritage organisations, public sector bodies, consortia, funded programmes. They are currently working with a number of museums and heritage attractions including Worsbrough Mill (Barnsley Museums), Manchester Jewish Museum, Museum of the Order of St John in London and Spode Museum Trust in Stoke-on-Trent.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider which you can find the details for here.
An Introduction to Online Audience Segmentation
Thursday 30 September, 10am-12.15pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
An Introduction to Online Marketing
A national Museum Development workshop.
This session will take you through the principles of online marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.
We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.
What will participants gain?
- Tools to help them get started on digital planning
- Understanding of the key elements of digital engagement
- Awareness of the difference between digital channels and when to use them
Session leaders
The workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Caroline Griffin, an experienced consultant specialising in audience development and marketing in the cultural and creative sector. Caroline has developed a strong reputation in market assessment and analysis, market research, audience development, audience-focused organisational change, developing diverse audiences, digital engagement strategies, stakeholder development, evaluation and market development for creative businesses.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider, details of which can be found here.
An Introduction to Online Marketing
Tuesday 14 September, 10am-12.15pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Award-winning Dementia Project sharing session
A sharing session with the National Trust Back to Backs reminiscence volunteers team to hear about their award winning work and plans for themed virtual tours.
The volunteers most recently won the 2021 Dementia Hero Award, their third award since they started their project back in 2018.
If you are interested please email lead volunteer Gill Parry to book your place and kindly cc Muks in the email
Family Friendly Reopening with Kids in Museums
Ensuring interactions are friendly between front facing museum roles and families has never been more important.
About this training
In this virtual training for front facing museum staff and volunteers, we will:
- learn why family visitors are an important part of your visitor profile
- gain an understanding of the key concerns families have about visiting museums post-lockdown
- together come up with ways to tackle common scenarios involving family visitors and Covid-19 restrictions
The session will be delivered with consultant Sarah Shaw, former National Family Interpretation Manager for English Heritage. In this role she implemented a family friendly training and development programme for all front facing staff and volunteers across the organisation.
Take a look at the schedule.
Who should attend?
This session is suitable for those working in front facing roles and interacting with families on a regular basis in your museum.
Places are limited to a maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
The webinar will be live captioned.
All participants will receive an email containing a Zoom link to the training prior to the event. If you have not received an email please contact us. You don’t need a Zoom account, simply follow the link provided and enter the password.
5 May – Family Friendly Reopening
10.30am-12noon, Zoom
If you cannot see the booking link the session is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
