Volunteer Recruitment and Management
This event is an introduction to volunteer recruitment and management, aimed at developing participant’s confidence and knowledge.
By the end of the training, participants will:
- Understand what makes a meaningful volunteer experience and have reflected on key trends and research into volunteer engagement
- Understand the importance of the volunteer journey and have reflected on the strengths and weaknesses of the current volunteer journey within their museum
- Understand how to plan for volunteer recruitment including considering the needs and aspirations of potential new volunteers and the importance of getting the current team on board
- Be able to design attractive and diverse volunteer roles, which offer flexible and rewarding options for engagement
- Have considered a range of approaches to volunteer recruitment, including those that can increase diversity and inclusion
- Understand how to identify key communities that they want to engage with and a variety of approaches to reach them – for example, through effective partnership working, targeted recruitment and marketing
This event is suitable for people new to volunteer management, and those wishing to refresh their knowledge and understanding of current good practice.
West Midlands Museum Development is working with Carol Carbine and Laura Hamilton to bring you these two Volunteer Management workshops.
About the trainers
Carol is a specialist in volunteer management, mentoring and conflict resolution with over 25 years’ experience in the field. During that time, she has worked for local, regional and national charities across a variety of sectors including heritage, disability, animal welfare and international aid. She has led and managed volunteers across a number of disciplines including fundraising, service delivery, advice and support, research, visitor experience.
Laura is a specialist in volunteer engagement and volunteer management, with over 20 years’ experience working in this field. Her background includes working for both volunteer involving and volunteer infrastructure organisations. Since 2017 she has worked as a freelance consultant; supporting organisations to establish, grow and develop volunteering and delivering training, learning and mentoring for volunteer managers.
Accessibility
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
Volunteer Recruitment and Management
Friday 2 February 2024, 9.30am-1pm
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Supporting Volunteers through Change and Working with Challenging Situations
This event will provide an opportunity to dive deeper into people management and change management.
By the end of the training participants will:
• Understand the importance of setting clear expectations with volunteers around behaviour and conduct
• Understand the key principles of change management and the benefits of involving volunteers
• Understand the key principles of a volunteer problem solving process including how to prepare, manage, resolve and reflect.
• Have explored a model for sharing feedback with volunteers
• Have developed their confidence and skills in addressing problems and difficulties with volunteers
• Have had the option to discuss and reflect on difficult scenarios within their own museum and to develop helpful strategies
Who should attend?
This event is suitable for individuals managing volunteers who wish to explore the principles of people and change management, and develop confidence and strategies for addressing challenges.
The event will be delivered via Zoom using a range of exercises and interactive features including Polls, Chat and Breakout Rooms. Participants are encouraged to ask questions and actively participate in discussion. If you have any concerns about accessibility or usability for these features please contact wmmd@ironbridge.org.uk
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
If you can’t see the booking button the course is fully booked. If you would like to join the waiting list please email wmmd@ironbridge.org.uk
Managing Museum and Archive Collections Together
Join West Midlands Museum Development (WMMD), Museum Development East Midlands (MDEM) and The National Archives (TNA) for a workshop exploring how to manage both museum and archive collections.
The course will:
- help museum and archive managers to understand more about effective management of mixed (museum and archive) collections
- demonstrate where managing archives and museums are similar and where there are differences
- highlight how both Accreditation schemes run alongside each other and can dovetail
- demonstrate how a complete mixed collection can be managed using the best of each sector
- highlight the TNA ‘Managing Mixed Collections’ guidance and AIM ‘Successfully Managing Archives in Museums’ guidance
This workshop is aimed at museum professionals managing services with mixed collections, and museum staff and volunteers with collections management responsibilities.
The course will be a mix of presentation, case studies, discussion and breakout rooms including the use of Mentimeter. Please ensure that you can access Mentimeter alongside Zoom on your device, or bring along a second device, so that you can join the discussions on the day. You will also be asked to bring an object or document along with you to help form the basis of discussions in the break-out sessions.
About the trainer
Janice Tullock is an Archives and Heritage consultant, working with archive services, museums and organisations outside the cultural sector, to manage collections and develop audiences for services. In 2021 she was lead consultant on the development of The National Archives guidance, Managing Mixed Collections. Janice is a member of the Archives Accreditation Committee and an expert mentor on behalf of the National Lottery Heritage Fund.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the East and West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
This online event will be auto-captioned by Zoom. If you would benefit from live captioning or any other form of access support, please answer ‘yes’ to the access requirements question on the booking form and email the MDEM team as early as possible stating the support you require.
Data Sharing
This event is run in partnership by WMMD, MDEM, TNA and Janice Tullock. Bookings are being coordinated by MDEM and the event will be hosted by Janice on her Zoom account. By booking onto this event you give permission to share your booking information with the event partners for the purpose of the event administration. View MDEM’s privacy policy
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact MDEM.
Digital Fundraising
Museum Development East Midlands (MDEM) and West Midlands Museum Development (WMMD) are delighted to be working with Arts Fundraising & Philanthropy to offer a suite of fundraising workshops for 2023/24. The final two workshops are now open for booking.
This is a repeat of a session previously held on 25 September 2023
Led by digital charity expert Zoe Amar, this workshop will support staff, Trustees and volunteers to design and launch digital fundraising campaigns, as well as consider their organisation’s digital strategy.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
Digital Fundraising
Wednesday 11 January , 10am-12noon
Online
Engaging with Schools Network meeting
This meeting for museums in the East Midlands and West Midlands will be hosted by Mary Sibson, Creative Learning Officer for Leicestershire and will be focussing on SEND (Special educational needs and disabilities) and accessibility.
Chloe Fowler, Education Officer from Kids in Museums winner Craven Museum, will be joining us to talk about some of the work they have done with educational programming; Mary will focus on the work she is doing for Charnwood Museum; and Helen Martinez, Museum Development Programme Officer, Museum Development East Midlands will talk about the current project she is involved in at Nottingham Cathedral which has a focus on SEND and neurodiversity.
First Steps in Collections Disposal
Does your collection include objects that aren’t used or seen, or might be irrelevant to your museum’s mission?
Have you heard about disposal but feel overwhelmed by the task?
Join this session for practical insight and support with collections review and disposal.
The workshop will provide a simple overview of what collections rationalisation and disposal entails. We will explore common issues including how to start, how to make decisions about duplicate items, and what to do with objects whose ownership or history is unclear.
With a focus on smaller and volunteer-led museums the practical examples will reassure and inspire you to take the first steps towards decluttering your stores and further develop the confidence to talk about disposal with your audiences and stakeholders.
The session is led by collections consultant Dr Jenny Durrant, a sector leader in disposal practice and its communication, and a member of the Museums Association Ethics Committee.
The event will be delivered via Zoom using a range of exercises and interactive features including Polls, Chat and Breakout Rooms. Participants are encouraged to ask questions and actively participate in discussion. If you have any concerns about accessibility or usability for these features please contact wmmd@ironbridge.org.uk
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
First Steps in Collections Disposal
Wednesday 21 February, 10am-12.30pm
Online
Coffee and Chatter: Race, Empire and the Pre-Raphaelites
Grab your morning cuppa…
Join the WMMD team and guest speaker Victoria Osbourne, Curator (Fine Art) and Curatorial Team Leader at Birmingham Museum Trust .
Running from 2020-23, Race, Empire and the Pre-Raphaelites was a research group of the British Art Network focused on exploring anti-racist and decolonial approaches to Victorian art and design collections and considering how they might be displayed and interpreted in the 21st century museum. Victoria, a co-convenor of the group, will share some of the learning from three years of events and activities and introduce a set of free resources aimed at museum professionals wishing to foreground race and empire in 19th century art and design collections and displays.
Coffee and Chatter is also the perfect opportunity to share what’s happening at your museum, exchange ideas with colleagues across the region and hear about the latest sector guidance and news.
10.30am-11.30am
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
Coffee and Chatter will be auto-captioned.
Introduction to Online Marketing
The third of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
What’s meant when we talk about online marketing? This workshop will clarify the different roles that your website, social media channels and your newsletters have within your overall marketing approach, and how to tailor the language and content you use for each.
This session will cover:
- Which audiences can be found on the different platforms
- How to match audiences and platforms
- How to be inclusive in your language and communication
- How to measure success and reach online
- Ways to consider different channels, using the PESO Model – Paid, Earned, Shared, Owned media
- Aligning your channels to your strategy
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
Introduction to Online Marketing
Wednesday 7 February, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Creating an Audience Development Plan
The second of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
An audience development plan will help you reach people you’re not currently reaching and deepen your relationship with those you are. A successful plan requires intent and commitment as it’s the framework that will guide the groundwork. Understanding why it’s important, and what the guiding principles are to creating one, is your first step in the right direction.
This session will cover:
- Why an audience development plan is important and how it can help achieve your organisation’s mission and vision
- What is an audience development plan? And how it differs from a campaign plan
- How to structure an audience development plan, with goals, objectives, and evaluation
- Segmentation – what it is, types and how audience segmentation is beneficial
- Tools to help you prioritise
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Creating an Audience Development Plan
Wednesday 31 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Audience Data Collection
The first of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
Understanding who your audiences are is the bedrock of being able to communicate with them in a meaningful way. It will also help you to understand who you’re not reaching, and why. This workshop will cover the basics of why and how to go about collecting data on your audiences, with an overview of different tools for collecting data.
We will cover:
- Why it is important and how you can use it
- Methods of data collection
- Best practice
- Collecting demographic data
- Different data collection portals and their methodologies
- Advocating for data collection in your organisation
- A mix of higher effort/ resource versus lighter touch and quicker methods
- Sources of benchmarking and contextual data
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Audience Data Collection
Wednesday 24 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
