Assessing Your Museum’s Digital Capacity Workshops
For museums to be able to take full advantage of everything digital can offer, they must first understand how and where digital sits within their organisation.
The Digital Culture Compass is a powerful tool which can help a museum to evaluate how digital relates to their organisation. However the toolkit can be daunting to use, particularly for smaller museums.
In this three part online course you’ll will be guided through using parts of the Digital Culture Compass, to complete an assessment of some of your museum’s digital activities. After you’ll have the confidence, tools and resources needed to complete the full toolkit within your own organisation.
With a small group of up to 16 delegates from eight museums there will be plenty of time for discussions and active learning. There will be some short self-led workshop exercises in between the sessions.
Session dates
Thursday 21 October, 10am-12noon
Thursday 4 November, 10am-12noon
Thursday 11 November, 10am-12noon
Who should attend?
Two members of staff from each participating museum should attend to ensure that they are able to enact and embed change more effectively within their organisation:
- A senior leader (eg chief executive, director, trustee or senior manager)
- A member of staff or volunteer involved in the digital activities of the museum
Learning objectives
By the end of this course you will have:
- A full grasp of how to use the Digital Culture Compass
- A fuller understanding and overview of some of your organisation’s digital activities
- Plans, guides and resources on using the Digital Culture Compass as a strategic exercise within your own organisation and teams
- Practical next steps to implement within your organisation
- An area of focus to begin assessing and improving your digital activities
- Signposting to free online resources to support you going forward
If the booking button isn’t visible, these sessions are fully booked. Please email wmmd@ironbridge.org.uk if you would like to go on the waiting list.
An Introduction to Online Audience Segmentation
A national Museum Development workshop.
This session will give you a grounding in what segmentation is and how it can help you better understand your audiences. We’ll look at what sort of data you need; touch on the different models that you may have heard of; we’ll look at methods of data collection, and we’ll use some case studies to illustrate what works and how it works.
What will participants gain?
- A new understanding of what audience segmentation is and how it can help to better understand your audiences
- Understanding data requirements to effectively work with audience segmentation models
- How to apply learning from audience segmentation to engaging better with online audiences
- This will be an interactive session using the online platform Mentimeter. Instructions of how to use the platform will be sent ahead of the session to all delegates.
Session leader
This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Helen Palmer, a Marketing & Audience Development Consultant based in Manchester but working across the UK and internationally. She set up PalmerSquared over 15 years ago with her twin brother Andrew and they work with arts and heritage organisations, public sector bodies, consortia, funded programmes. They are currently working with a number of museums and heritage attractions including Worsbrough Mill (Barnsley Museums), Manchester Jewish Museum, Museum of the Order of St John in London and Spode Museum Trust in Stoke-on-Trent.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider which you can find the details for here.
An Introduction to Online Audience Segmentation
Thursday 30 September, 10am-12.15pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
An Introduction to Online Marketing
A national Museum Development workshop.
This session will take you through the principles of online marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.
We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.
What will participants gain?
- Tools to help them get started on digital planning
- Understanding of the key elements of digital engagement
- Awareness of the difference between digital channels and when to use them
Session leaders
The workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Caroline Griffin, an experienced consultant specialising in audience development and marketing in the cultural and creative sector. Caroline has developed a strong reputation in market assessment and analysis, market research, audience development, audience-focused organisational change, developing diverse audiences, digital engagement strategies, stakeholder development, evaluation and market development for creative businesses.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider, details of which can be found here.
An Introduction to Online Marketing
Tuesday 14 September, 10am-12.15pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Accreditation Lunchtime Sessions: An Introduction to Grantium
The final one of three Accreditation Lunchtime sessions chosen by you.
These half-hour webinars will explore a specific area of Accreditation and will be led by Olivia Basterfield, Accreditation lead for West Midlands Museum Development (WMMD).
Grantium is Arts Council England’s (ACE) grant management system, and the platform you’ll use to submit your Accreditation applications, returns and any follow-up information. This session will introduce you to the platform, giving a general overview of how to use it, and signpost to where to go for advice and support.
The sessions will be captioned.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
About Olivia
Olivia is the Museum Development Officer (MDO) for Birmingham and the Black County, leading on the Accreditation and Resilience strands of the programme. She joined WMMD in May 2020 after eight years at ACE, including over three years as an Assessor with the Accreditation Team and two years as Relationship Manager for Visual Arts. In her Assessor role she completed over 250 Accreditation assessments for museums of all shapes and sizes across England.
The other two sessions are:
What to Expect from an Accreditation Site Visit, Tuesday 27 July, 12noon-12.30pm
Assessment Top Tips with Emma Griffiths, August, 12noon-12.30pm
Accreditation Lunchtime Session: What to Expect from an Accreditation Site Visit
The first of three Accreditation Lunchtime sessions chosen by you.
These half-hour webinars will explore a specific area of Accreditation and will be led by Olivia Basterfield, Accreditation lead for West Midlands Museum Development (WMMD).
Olivia will give an overview of an Accreditation Site Visit to de-mystify the process and help you prepare.
The sessions will be captioned.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
About Olivia
Olivia is the Museum Development Officer (MDO) for Birmingham and the Black County, leading on the Accreditation and Resilience strands of the programme. She joined WMMD in May 2020 after eight years at ACE, including over three years as an Assessor with the Accreditation Team and two years as Relationship Manager for Visual Arts. In her Assessor role she completed over 250 Accreditation assessments for museums of all shapes and sizes across England.
The other two sessions are:
Assessment Top Tips with Emma Griffiths, August, 12noon-12.30pm
An Introduction to Grantium, Tuesday 21 September, 12noon-12.30pm
Confident Bid Writing (workshop 1)
WMMD and Jenni Waugh have teamed up to provide bid writing support.
What makes a good funding application? This half day workshop explore the principles of good bid writing, helping you build your confidence and develop your skills in writing small funding bids.
This is your opportunity to hone your application for the WMMD Recovery Grant!
Jenni will introduce you to planning techniques based on the Theory of Change to help you break down the elements of your application and tie your planned outcomes to both the funding criteria and your own strategic plan.
We will use the Recovery Grant framework as an example, but many of the planning and writing techniques we will cover can be scaled up for applying to larger funding programmes.
It will help if you come with an idea of what you might plan to bid for. During the session, we will all work together to test and share ideas that will help each of you to strengthen your application.
Sessions are limited to a small number of delegates with breaks, breakout rooms and plenty of opportunities for questions and discussion.
Places are limited to one delegate per organisation. Priority will be given to delegates from museums eligible to apply for the WMMD Recovery Grants.
The workshop is repeated on Thursday 22 July – please only book for one workshop per organisation.
The webinars will be live captioned through StageText and MyClearText.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Confident Bid Writing Workshops
Wednesday 21 July, 1pm-4pm
If the booking button isn’t visible, this event is fully booked. Please email wmmd@ironbridge.org.uk to go on the waiting list.
Coffee and Chatter Special: Confident Bid Writing Presentation
Join the WMMD team and Jenni Waugh at 10.30am for a special focused half hour Coffee and Chatter.
Are you unable to attend either of the Confident Bid Writing workshops (21 and 22 July), or are you looking for a shorter introduction to bid writing skills?
Jenni’s presentation on confident bid writing skills will be followed by a brief Q&A; perfect as a refresher or for those seeking some top tips!
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
This session will be live captioned through StageText and MyClearText.
Coffee and Chatter
Join the WMMD team at 10.30am for a half hour of Coffee and Chatter.
It’s your chance to share what’s happening at your museum, learn what your colleagues across the sector are doing in their heritage organisations and hear about the latest sector guidance and news.
Grab your morning cuppa, exchange ideas and catch up with some friendly faces.
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
Coffee and Chatter
CANCELLED
We know everyone is very busy ahead of the bank holiday weekend so we are cancelling this Coffee and Chatter.
Do join us for the next Coffee and Chatter on 23 September.
Accessible Recruitment
Direct Access will lead a short training session outlining how organisations can make their workplace and recruitment processes more accessible for disabled candidates, sharing their experience and approach.
In this session Direct Access will cover not just how to make your interview process more accessible but how to find disabled talent and the range of in-work support options available. If disabled people know that you are inclusive and accessible they will be more likely to apply. Topics include:
- Where and and how to advertise opportunities
- The interview
- Job offers
- Access to work – what it is and how to apply
- Kickstart, Apprenticeships and welfare to work programmes
Places are limited to two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
The webinar will be live captioned courtesy of StageText and MyClearText.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Accessible Recruitment
Tuesday 20 July, 11am-12.30pm
Online
If you can’t see the booking button this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk.
