Coffee and Chatter: Race, Empire and the Pre-Raphaelites
Grab your morning cuppa…
Join the WMMD team and guest speaker Victoria Osbourne, Curator (Fine Art) and Curatorial Team Leader at Birmingham Museum Trust .
Running from 2020-23, Race, Empire and the Pre-Raphaelites was a research group of the British Art Network focused on exploring anti-racist and decolonial approaches to Victorian art and design collections and considering how they might be displayed and interpreted in the 21st century museum. Victoria, a co-convenor of the group, will share some of the learning from three years of events and activities and introduce a set of free resources aimed at museum professionals wishing to foreground race and empire in 19th century art and design collections and displays.
Coffee and Chatter is also the perfect opportunity to share what’s happening at your museum, exchange ideas with colleagues across the region and hear about the latest sector guidance and news.
10.30am-11.30am
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
Coffee and Chatter will be auto-captioned.
Introduction to Online Marketing
The third of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
What’s meant when we talk about online marketing? This workshop will clarify the different roles that your website, social media channels and your newsletters have within your overall marketing approach, and how to tailor the language and content you use for each.
This session will cover:
- Which audiences can be found on the different platforms
- How to match audiences and platforms
- How to be inclusive in your language and communication
- How to measure success and reach online
- Ways to consider different channels, using the PESO Model – Paid, Earned, Shared, Owned media
- Aligning your channels to your strategy
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
Introduction to Online Marketing
Wednesday 7 February, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Creating an Audience Development Plan
The second of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
An audience development plan will help you reach people you’re not currently reaching and deepen your relationship with those you are. A successful plan requires intent and commitment as it’s the framework that will guide the groundwork. Understanding why it’s important, and what the guiding principles are to creating one, is your first step in the right direction.
This session will cover:
- Why an audience development plan is important and how it can help achieve your organisation’s mission and vision
- What is an audience development plan? And how it differs from a campaign plan
- How to structure an audience development plan, with goals, objectives, and evaluation
- Segmentation – what it is, types and how audience segmentation is beneficial
- Tools to help you prioritise
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session one – An Introduction to Audience Data Collection, Wednesday 24 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Creating an Audience Development Plan
Wednesday 31 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
An Introduction to Audience Data Collection
The first of three sessions delivered by Arts Marketing Association and Christina Lister exploring Audience Development. Each workshop is a stand alone event and delegates can choose to attend one or more sessions.
Understanding who your audiences are is the bedrock of being able to communicate with them in a meaningful way. It will also help you to understand who you’re not reaching, and why. This workshop will cover the basics of why and how to go about collecting data on your audiences, with an overview of different tools for collecting data.
We will cover:
- Why it is important and how you can use it
- Methods of data collection
- Best practice
- Collecting demographic data
- Different data collection portals and their methodologies
- Advocating for data collection in your organisation
- A mix of higher effort/ resource versus lighter touch and quicker methods
- Sources of benchmarking and contextual data
About Christina Lister
Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact.
Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums.
Essential information
Delegates will have the opportunity to ask questions throughout each session. The training will include breakout room discussions between delegates. There will be a short midway comfort break.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
These events are for delegates in the East Midlands and West Midlands. If your museum is based in the East Midlands please book via the MDEM website.
Accessibility
These events will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. If you would find it beneficial for your learning and accessibility Slides can be shared around one week in advance on request.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
The other two sessions are:
- Session two – An Introduction to Creating an Audience Development Plan, Wednesday 31 January, 10am-12noon
- Session three – Introduction to Online Marketing, Wednesday 7 February, 10am-12noon
An Introduction to Audience Data Collection
Wednesday 24 January, 10am-12noon
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Coffee and Chatter: GLAMCares
Grab your morning cuppa…
Join the WMMD team and guest speaker Rosie Barker, Head of Participation at Birmingham Museum Trust to find out more about GLAMCares. GLAMCares is a care and support network for GLAM (Galleries, Libraries, Archives and Museums) professionals which aims to explore and support the wellbeing needs of colleagues in the sector.
Coffee and Chatter is also the perfect opportunity to share what’s happening at your museum, exchange ideas with colleagues across the region and hear about the latest sector guidance and news.
10.30am-11.30am
Zoom details:
https://zoom.us/j/99254865285?pwd=R2xiUlUzOFdWMGJFQXpyL0E4cHpNQT09
Meeting ID: 992 5486 5285
Password: 579046
Coffee and Chatter will be auto-captioned.
Creating Video for Social Media
A practical session to upskill a small group of delegates to create original video for a variety of social media channels.
Attendees will:
- Learn how to create video content for social media
- Leave with a bank of ideas to take back to their museum
The session will include an introduction to video for social media across different platforms and explore different styles and formats. Delegates will be supported to develop new ideas for content, understand what works well in video and find out how to plan, shoot and edit video. Delegates will undertake practical tasks and share their outcomes.
Equipment and software: To get the most from the workshop delegates may find it useful to bring a smartphone, with Canva*, Instagram, Tiktok and CapCut downloaded.
*Canva Premium is available free to non-profits. Find out about eligibility here We’re here to help (canva.com)
This event is suitable for non-specialists that would like to develop confidence and skills to use social media more effectively for their museum.
About the Trainer
The course will be delivered by Social for Good. Social for Good help purpose-driven organisations develop strategies to get control over their social media and maximise positive impact. They design and deliver bespoke training programmes and strategy workshops for organisations and groups to upskill, motivate and empower people to use social for good.
Bookings close: 9am, Thursday 23 November
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
The event will be held at Museum of Royal Worcester. Visit Museum of Royal Worcester website for access information. https://www.museumofroyalworcester.org/visit-us/disability-and-access/
If you would benefit from any adjustment or support for accessibility, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
Dietary requirements
Lunch and refreshments will be provided. Please let us know any allergies or dietary requirements on the booking form when you book your place.
Creating Video for Social Media
Thursday 7 December, 10am-3pm
Museum of Royal Worcester, Severn Street WR1 2ND
If you can’t see the booking button this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Developing Co-curation, Collaborative Working and Embedding Diversity
Join us for an insightful in person workshop looking at collections-based co-curation.
The morning will focus on the innovative Embedding Diversity in our Collections programme at Walsall with Julie Brown, Collections Curator, including Here and Queer and Pride and Priviledge. Jon Sleigh, Freelance Learning Curator Consultant will be speaking about engaging new communities and legacy. The day will also include a tour of the current Class Act display by members of the community panel.
The afternoon presentations will focus on two case studies: Collecting Home at Royal Crown Derby with Alison Solomon and Dr Elizabeth Woledge and Creative Placemaking and public programming at the Royal Shakespeare Company Collection with Robyn Greenwood. There will be opportunity within a practical session for you to think about how you might approach co-curation in your museum.
Refreshments and lunch will be provided.
Bookings close: 12noon, Thursday 9 November
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
The event will be held at The New Art Gallery Walsall. Visit the New Art Gallery Walsall website for access information
If you would benefit from any adjustment or support for accessibility, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
Dietary requirements
Lunch and refreshments will be provided. Please let us know any allergies or dietary requirements on the booking form when you book your place.
Developing Co-curation, Collaborative Working and Embedding Diversity
Tuesday 21 November, 11am-4pm
The New Art Gallery Walsall, Gallery Square WS2 8LG
If you can’t see the booking button, this event is now fully booked.
Introduction to Accreditation
This practical workshop is an introduction to the Museum Accreditation Standard and is aimed at museums who are considering applying for Accreditation for the first time.
Participants will gain an overview of:
- eligibility criteria
- the application processes
- the different sections within the standard
- accompanying guidance documents
- sources of other advice and support
The workshop also has practical exercises that will help participants plan their return. There will be a break in the middle of the workshop to allow delegates to step away from computer screens.
About Jennie Crawford
Jennie is the Midlands Accreditation Advisor for 23/24. She has extensive knowledge of the museum Accreditation standard having worked as an Accreditation Adviser with ACE (2011-15) and MDNW (2018-22).
Maximum two delegates per organisation. This is for all museums in the East and West Midlands.
Museums in the East Midlands can book their place here.
The webinar will be auto captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
Introduction to Accreditation
Friday 17 November, 10am-12.30pm
Online
If you can’t see the booking button, this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Decolonising Museums in Practice
Over the past few years many museums have started to ‘decolonise’. Why are they doing this, and what does it mean in practice? This session will briefly outline what decolonisation is and why museums need to think about it. After that, there will be case studies of smaller museums that have recently worked to decolonise their practice, through events, partnerships, co-curation projects, research and exhibitions. We’ll look at what they’re doing and how they’re doing it. There will also be opportunities for you to think about how you might approach decolonisation in your work, and opportunities to ask questions.
This online event will be delivered via Zoom using Chat, Breakout Rooms and activities on Padlet. If you have any concerns about accessibility or usability for these features please contact wmmd@ironbridge.org.uk
Who should attend?
The session should be of interest to museums that are completely new to this work, and museums with more experience that would like to hear about how others are approaching it.
About the trainer
For over 30 years Maurice Davies has been interested in diversifying the stories told in museums. Recently, among other work, he has co-led UK-wide programmes to support museums in improving their approach to Equity, Diversity and Inclusion.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the West Midlands which are Accredited or officially Working Towards Accreditation.
Accessibility
This online event will be auto-captioned by Zoom. If you would benefit from live captioning or any other form of access support, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
If you can’t see the booking link this event is fully booked. To join the waiting list please email wmmd@ironbridge.org.uk
Decolonising Museums in Practice
Thursday 9 November, 10am-12.30pm
Online
Mental Health Awareness in the Workplace
The impact of Covid-19, the cost of living and energy crisis, and ongoing funding and staffing cuts have affected us all, not just in the way we work but also in our day to day lives, our colleagues, friends and family.
All of this can have an impact on our physical and mental wellbeing.
West Midlands Museum Development (WMMD), Museum Development East Midlands (MDEM) and ted Learning are partnering to help build awareness of the challenges of maintaining good mental wellbeing and how we can all support each other.
Who should attend:
This workshop is open to anyone who wants to build a greater awareness of mental health.
If you are a leader we recommend that you also attend the afternoon workshop Mental Heath and Your Role as a Leader. Click here to find out more and book both workshops.
The workshop aims to raise awareness of mental health in the workplace and consider the language we use when referring to poor mental health and appreciate the impact this has.
It will explore what steps we can all take to help promote openness about mental health.
At the end of the workshop you will be able to:
- understand what we mean when talking about mental health
- identify examples of helpful and unhelpful language and the potential impact of both
- recognise one thing you can do to encourage more openness when discussing mental health
- explain what support mechanisms are in place and be able to describe the referral process if you or a colleague are experiencing mental health problems
Refreshments and lunch will be provided for all delegates.
Bookings close: 5pm, Friday 10 November
If you can’t see the booking button this event is fully booked. To join the mailing list please email wmmd@ironbridge.org.uk
Mental Health Awareness in the Workplace
Tuesday 28 November, 9.30am-12.30pm
Coventry Transport Museum, Hales Street CV1 1JD
