Carbon Literacy for Trustees

Our second round of Carbon Literacy training is now open for bookings and is for Trustees across the Midlands.

West Midlands Museum Development (WMMD) and Museum Development East Midlands (MDEM) are partnering to deliver several rounds of training, using the Carbon Literacy for Museums Toolkit developed by Museum Development and the Carbon Literacy Trust as part of the national Roots and Branches project.

What is a Carbon Literacy course? The Carbon Literacy course will give you an understanding of what climate change is, the scale of its effects, and how museums fit into the global, national and local picture to address climate change. You become Carbon Literate by making an individual pledge, and an organisational pledge to take back to your museum, of what you can do, and is in your power to achieve, to make a significant difference to your carbon impact.

The course is made up of four modules – the first module is pre-recorded and there are three Zoom sessions.

Attendees will be certified as Carbon Literate once they’ve successfully completed the course. Therefore, it is essential you are able to attend all three Zoom sessions.

Maximum two trustees per organisation. Priority will be given to trustees from non-NPO and non-National museums in the East Midlands and West Midlands which are Accredited or officially Working Towards Accreditation.

This event will be auto captioned through Zoom. If you would benefit from other forms of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the WMMD team as early as possible stating the support you require. 

All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.

Click here to book.

If the booking page doesn’t appear these training sessions are fully booked. Please email to join the waiting list.

Reset Grant Open for Applications

Apply for £500 – £5,000

The Reset Grant is part of the West Midlands Museum Development Programme (WMMD), funded by Arts Council England (ACE) with additional funding from Art Fund continuing the successful partnership and collaborative response between Art Fund and MDUK to the Coronavirus pandemic started in 2020.

The Reset Grants aim to support museum to develop and use their collections in new ways, engage audiences, and/ or build organisational resilience following the impact of the Covid-19 crisis.

WMMD is committed to its role in developing an inclusive sector. We will prioritise funding for activity which seeks to improve representation within the organisation, the work it produces and the audiences it engages.

Museums can apply for £500 to £5,000.

The deadline for applications is 9am, Monday 8 August 2022.

We are pleased to offer a small number of 1:1 bid writing support with Jenni Waugh to help you prepare your application. These are available on a first come first served basis. To book a session please email


Please read the Guidance and contact a member of the WMMD team before completing the Application Form.

Please note:

Annual Museum Survey 2022 Open

The Annual Museum Survey 2022 is now open. A big thank you to all the museums who are registered to take part this year, we look forward to receiving even more returns for this survey, both regionally and nationally.

The purpose of the Annual Museum Survey is to gather evidence to help demonstrate the social and economic importance of museums to funders and stakeholders – locally, regionally and nationally – and to provide museums with data to enable them to benchmark their performance.

What’s in it for museums?

The Process

Registered museums have been invited to participate in the survey by email. The email will include a direct link to an online survey tool called SmartSurvey.

If you have not received your invitation to participate already, please do get in touch at We recommend that you save this email address to your contacts to ensure that any communications are not mislaid.

The survey questions have been provided offline below to assist you in preparing your return. Please note, the offline surveys will differ depending on whether you are a single site or a multi site organisation. The definitions will help to provide added clarity on the terminology used within the survey questions. Please note, the online survey uses logic to apply only relevant questions. Therefore, some of the offline survey questions listed below may not apply and will result in fewer questions and a shorter survey process.

If you require any further support, please contact

Find out more by visiting the South West Museum Development website.

Volunteers’ Week 2022

Next week marks the beginning of Volunteers’ Week 2022.

Volunteers’ Week is a chance to say thank you for the fantastic contribution volunteer make.  Follow this link for ideas on how to celebrate Volunteers’ Week in 2022 and use the hashtag #VolunteersWeek on social media.

‘Volunteering is for you’ film and resources

Use the ‘Volunteering is for you’ film and toolkit guidance to celebrate and thank your volunteers via social media.

Request a copy of the toolkit and films on the Resources For All page of our website.


To celebrate Volunteers’ Week WMMD has compiled a list of useful events, resources, reports and networks for anyone who may be responsible for managing volunteers, in either a paid or voluntary capacity.


Volunteering and Equality, Diversity and Inclusion


Volunteers Recruitment Campaign Launched

WMMD is excited to announce the launch of a new Volunteers Recruitment Campaign. Watch the campaign film ‘Volunteering is for you

We’d like to say a huge thank you to all of the volunteers and staff who have contributed their time, experience, photos, videos and interviews to the campaign development.

About the campaign

The Volunteers Recruitment Campaign will support you to showcase and promote the wide range of volunteering opportunities in your museum and the wider region and aims to encourage more people to volunteer in West Midlands museums. The campaign film signposts viewers to opportunities on the WMMD Volunteers Portal.

How can your museum get involved?

The toolkit includes:

Additional Support

If you’re not feeling confident on social media and would like some expert help, or want to try something new online using the Volunteers Recruitment Social Media Toolkit, WMMD is also offering a small number of 1:1 sessions with toolkit creators Social For Good. Spaces are limited and will be allocated on a first come, first served basis to Accredited or Working Towards Accreditation museums in the West Midlands. Contact for more information.

Applications for WMMD Inclusive Museums programme open

Improve equity and inclusion in your museum

West Midlands Museum Development (WMMD) are working with NoBarriers to provide a small cohort of museums with the opportunity to receive professional training, mentoring and peer support to actively improve equity and inclusion across their organisations.

The programme will run between May 2022 and February 2023.

As a result of taking part in the programme, participants will:

About NoBarriers
NoBarriers deliver tailored approaches to increasing inclusive and equitable practice in the cultural sector, including training, advice, strategic planning, service review and community engagement.

Isilda Almeida, founder of NoBarriers, works as an Equity, Diversity and Inclusion Consultant in the culture sector and brings with her over 20 years’ experience of the UK heritage sector. Isilda will be supported by Maurice Davies, who brings nearly 40 years of experience in UK museums and galleries as a policymaker, leader and curator. He has championed equity and inclusion since the 1990s when he was editor of Museums Journal. He has advised organisations such as the Greater London Authority, the National Museum Directors Council and the National Trust on aspects of heritage and race. Most recently he has helped Museum Detox with an organisational review and, with Isilda, delivered training on museums, equity and inclusion.

Between them, Isilda and Maurice bring knowledge, professional and lived-experience, current approaches to Equity and Inclusion, contextualised by historical and political events that have shaped how museums got to where they are.

Priority will be given to non-NPO and non-National museums who are Accredited or Working Towards Accreditation and based in the West Midlands.

To discuss your application or find out more about the programme please contact

Submit your application by 1pm, Thursday 5 May 2022

Download the WMMD Inclusive Museums Application Pack

Museum of Carpet gains Accreditation

The Museum of Carpet in Kidderminster is the first museum to become Accredited in the West Midlands since the Accreditation scheme was paused in March 2020.

“We have been Working Towards Accreditation for many years and are delighted to have finally achieved our goal,” says Sue Hetherington, Museum Manager, “The process of gathering all the required material together has been rigorous, but very rewarding. It has allowed us to review, monitor and improve our procedures and aspirations. Meeting Emma [Relationship Manager for Accreditation] virtually rather than in person was very helpful and gave us the opportunity to talk through our application in greater detail.”

“Like many heritage venues we have suffered during the coronavirus lockdowns that have caused enormous loss of income, reduction in volunteers and low visitor confidence. As we gradually get back on our feet it is wonderful to be recognised in this way. The volunteers, staff and trustees have worked extremely hard to ensure the success of our application. This year, the Museum of Carpet celebrates its 10th birthday, and becoming an Accredited Museum is the perfect gift.”

Congratulations to the Museum of Carpet on their achievement!

1:1 Accreditation Surgeries

As the Accreditation Scheme continues its phased reopening, West Midlands Museum Development (WMMD) is offering a series of bookable, one-to-one Accreditation online surgeries.

These hour-long surgeries are the ideal opportunity to seek tailored advice from Olivia Basterfield, WMMD’s Accreditation lead, including:

Slots are available on Thursday 7 April, Thursday 5 May and Thursday 16 June.

Book your surgery here.

Open to All: Accessibility Audit programme 2022

Museum Development East Midlands (MDEM) and West Midlands Museum Development (WMMD) are providing a small cohort of eight museums with the opportunity to receive professional advice and support to improve access for visitors to their venue and website. MDEM and WMMD have appointed Direct Access and Vocal Eyes to deliver this programme.

Accessibility Audits

Each venue will receive a site visit from Direct Access resulting in an accessibility audit and report identifying a comprehensive list of tailored, prioritised recommendations based on current standards and legislation, delivered alongside expert training and advice.

Improving Website Access Information

Participating organisations will development the skills and knowledge to review and improve essential website access information in line with current best practice through training, peer support and mentoring delivered by Vocal Eyes. Participants will be able to use the findings of their accessibility audit to inform the content of their online access information.

Participation in the Open to All: Accessibility Audit programme directly supports Arts Council England’s Accreditation Standard, Users and their experiences, 7. Be accessible to the public.

Download the application form and programme information [Word]

Deadline for applications: 9am, Monday 28 March

Priority for places on the 2022 programme will be given to non-NPO and non-National museums who are Accredited or Working Towards Accreditation and based in the East Midlands or West Midlands.

Carbon Literacy Dates Confirmed

We’re delighted to confirm the dates for our 2022/23 programme of Carbon Literacy for Museums training.

West Midlands Museum Development (WMMD) and Museum Development East Midlands (MDEM) are partnering to deliver several rounds of training, using the Carbon Literacy for Museums Toolkit developed by Museum Development and the Carbon Literacy Trust as part of the national Roots and Branches project.

Over the next twelve months, we’ll deliver:

The course is made up of four modules:

Each course is the same and you only need to take part in one cohort.

The dates:

We’ll let you know when each cohort is open for booking.

*West Midlands places will be prioritised to Trustees who are part of our West Midlands Trustees Network. To express interest and learn more, please complete our online expression of interest form.

**We’re grateful for support from Mike Nevell, Industrial Heritage Support Officer for England, for kindly offering his knowledge and enthusiasm to the Industrial Heritage cohort.