A national online Museum Development workshop.
Understanding where to begin with creating content that engages your audiences can be a stumbling block. This session will ensure you get to grips with aligning your objectives with the right platforms and the right content.
You’ll look at how different types of content will achieve different outcomes, you’ll gain tips on how to create content with limited resources, and you’ll look at how to measure impact
What will participants gain?
- Understanding of how to structure content
- Tips and best practices on creating content
- Insights on how to evaluate content
Session leader
This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Annie Andoh. Annie started her career by working in an array of marketing and advertising agencies, running social media campaigns for the likes of Rolls-Royce, Bodyshop, Sony Music, IBM, Sky Cinema and Pernod Ricard. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content, propelling the museum to connecting with audiences in new ways.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider which you can find the details for here.
An Introduction to Online Content Creation
Tuesday 12 October, 10am-11.30pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
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