A national Museum Development workshop.
This session will take you through the principles of online marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.
We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.
What will participants gain?
- Tools to help them get started on digital planning
- Understanding of the key elements of digital engagement
- Awareness of the difference between digital channels and when to use them
Session leaders
The workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Caroline Griffin, an experienced consultant specialising in audience development and marketing in the cultural and creative sector. Caroline has developed a strong reputation in market assessment and analysis, market research, audience development, audience-focused organisational change, developing diverse audiences, digital engagement strategies, stakeholder development, evaluation and market development for creative businesses.
Who should attend?
This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.
Please book here if you are based in the West Midlands. If you are based in another region, we kindly ask you to book through your local Museum Development provider, details of which can be found here.
An Introduction to Online Marketing
Tuesday 14 September, 10am-12.15pm
Online
All participants will receive an email containing a Zoom link prior to the event. The email will be sent to the email address used for booking. If you have not received an email by the day before the event please contact us.
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