This NEW programme aims to develop Audience Champions who will help to increase the reach and build deeper relationships between museums and their visitors.
Working in partnership with The Audience Agency this national pilot will empower individuals and organisations to develop a data-driven approach to audience development.
This is a two year programme commencing in September 2019 and completing in September 2021.
Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
In year one you will be supported over a series of four training sessions where you will:
- Learn the importance of collecting information on who uses your museum and who doesn’t
- Know where to go to for existing data and insights
- Receive professional training on how to gather this information from your visitors
- Collect your own data over an extended period of time
- Receive professional training to support you in your analysis of the results
- Produce an evidence based Audience Development Plan
In year two you will use your newly acquired skills to continue to gather audience data and insights independently by fully participating in Audience Finder. As an Audience Champion you will be able to share your learning with the next cohort.
Individual session details…
Tuesday 1 October – Session 2: Field worker training 2019
10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
During this second session we will provide you with field worker training to support you with the collection of visitor surveys. This will instil confidence with staff/volunteers about what is expected as well as teach them skills and offer them opportunities to ask questions about the process.
Session 3: Using visitor analysis to produce an Audience Development Plan will take place on Thursday 12 December 10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
This programme aims to support Section 8: Understand and develop your audiences, of the Accreditation Standard, November 2018.
Priority will be given to non NPO museums who are Accredited or Working Towards Accreditation in the West Midlands region. Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.