This NEW programme aims to develop Audience Champions who will help to increase the reach and build deeper relationships between museums and their visitors.
Working in partnership with The Audience Agency this national pilot will empower individuals and organisations to develop a data-driven approach to audience development.
This is a two year programme commencing in September 2019 and completing in September 2021.
Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
In year one you will be supported over a series of four training sessions where you will:
- Learn the importance of collecting information on who uses your museum and who doesn’t
- Know where to go to for existing data and insights
- Receive professional training on how to gather this information from your visitors
- Collect your own data over an extended period of time
- Receive professional training to support you in your analysis of the results
- Produce an evidence based Audience Development Plan
In year two you will use your newly acquired skills to continue to gather audience data and insights independently by fully participating in Audience Finder. As an Audience Champion you will be able to share your learning with the next cohort.
Individual session details…
Thursday 5 September – Session 1: Introduction to using data
10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
During this session we will be looking at the importance of collecting data. You will be introduced an Area Profile Report (APR) for the West Midlands region, where we will talk through headline information and looking at the APR data in the context of your work. We will also define the visitor questionnaire which will be used throughout the programme.
Session 2: Field worker training will take place on Tuesday 1 October 10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
This programme aims to support Section 8: Understand and develop your audiences, of the Accreditation Standard, November 2018.
Priority will be given to non NPO museums who are Accredited or Working Towards Accreditation in the West Midlands region. Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.