This session will be led by television journalist Sarah Bishop who has worked as a regular reporter and newsreader for BBC Midlands Today in the West Midlands region.
During a packed four hours we will consider:
- What to expect from difference news genres (different treatments for press/radio/TV/online news)
- How to choose the right outlet and adapting the offer to the opportunity
- Jargon busting: what is a ‘down-the-line?’, an ‘as-live?’, a ‘package?’ a ‘NIB?’
- How to get your message across – being creative and the importance of the right language and tone
- Future media opportunities and campaigns
This is the second workshop in a series of four under the banner of ‘In the Spotlight’. Tea and coffee will be provided at this free event.
Priority will be given to delegates from non-NPO museums which are Accredited or officially Working Towards Accreditation. Maximum of one delegate per museum.
17 April In the Spotlight: Handling the Media
9.45am-2pm, Museum Resource Centre, Hereford HR4 0AS
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