A practical guide on applying your audience insights from the Audience Finder Data Tools to business planning and funding strategies.
It is essential that cultural organisations are able to effectively use audience insights to position business plans and build a case for support. With data backing you up, you can better share the impact, build your organisational narrative and create targets for the future.
This session will look at how to collect and analyse audience data in the Audience Finder Data Tools and then apply it to business planning and funding strategies. There will be tips on using different types of data sources from within Audience Finder Data Tools and practical guidance for you to apply within your own organisation.