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Annual Museum Survey 2022 Open

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By West Midlands Museum Development / Posted on Monday 27th June 2022

The Annual Museum Survey 2022 is now open. A big thank you to all the museums who are registered to take part this year, we look forward to receiving even more returns for this survey, both regionally and nationally.

The purpose of the Annual Museum Survey is to gather evidence to help demonstrate the social and economic importance of museums to funders and stakeholders – locally, regionally and nationally – and to provide museums with data to enable them to benchmark their performance.

What’s in it for museums?

  • Advocacy – evidence to make the case for your social and economic value in order to sustain investment
  • Performance benchmarking – consistent data to compare your museum’s operational context
  • Informing strategy – knowing your operational context will support your business planning
  • Fundraising – the data can be used as evidence to support funding applications or to express your value with the public

The Process

Registered museums have been invited to participate in the survey by email. The email will include a direct link to an online survey tool called SmartSurvey.

If you have not received your invitation to participate already, please do get in touch at We recommend that you save this email address to your contacts to ensure that any communications are not mislaid.

The survey questions have been provided offline below to assist you in preparing your return. Please note, the offline surveys will differ depending on whether you are a single site or a multi site organisation. The definitions will help to provide added clarity on the terminology used within the survey questions. Please note, the online survey uses logic to apply only relevant questions. Therefore, some of the offline survey questions listed below may not apply and will result in fewer questions and a shorter survey process.

If you require any further support, please contact

Find out more by visiting the South West Museum Development website.

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