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Income Generation Workshops

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By West Midlands Museum Development / Posted on Tuesday 12th September 2023

Two more workshops open for booking

Museum Development East Midlands (MDEM) and West Midlands Museum Development (WMMD) are delighted to be working with Arts Fundraising & Philanthropy to offer a suite of fundraising workshops for 2023/24.

The programme consists of eight, two-hour workshops which will explore income generation from digital fundraising to developing onsite retail. Each online session will present key theories and case studies, allowing for discussion on their practical application. There is no requirement to attend every session, although they complement each other, they also work as standalone workshops.

Places are very limited; only one delegate per organisation.

The workshop schedule is:

  • Essentials in Fundraising
    Wednesday 13 September, 10am-12noon
    This workshop will introduce staff, Trustees and volunteers to the basics of fundraising, including key income streams and top tips for maximising success. It will support participants to review different income streams, set realistic targets and consider what is the best return on investment.
  • Digital Fundraising
    Monday 25 September, 10am-12noon
    Led by digital charity expert Zoe Amar, this workshop will support staff, Trustees and volunteers to design and launch digital fundraising campaigns, as well as consider their organisation’s digital strategy.
  • Essentials in Applications
    Wednesday 4 October, 10am-12noon
    Providing practical advice and guidance for developing compelling bids to Trusts and Foundations. This session will cover crafting an effective fundraising story, how to respond to grant criteria, preparing effective budgets and also consider the latest trends in Trust and Foundation fundraising.
  • Online Ticketing  BOOKING NOW OPEN
    Tuesday 24 October, 10am-12noon
    This session will support participants to consider ticketing events, one-off activity or on an ongoing basis for their museums  Attendees will gain an understanding into online ticketing; consider how to integrate ticketing into day to day activities; and cover key things to consider when choosing a system to use.
  • Getting Started with eCommerce
    Providing top tips as well as looking at case studies of other organisations developing their income through eCommerce. The session offers support to organisations new to online retail with launching an e-commerce offer appropriate for their organisation, that diversifies income and engages new audiences.
  • Developing Onsite Retail BOOKING NOW OPEN
    Tuesday 21 November, 10am-12noon
    Providing practical tips on launching a shop, consideration of what you have and examples of quick wins on both product and pricing. This workshop will support you to develop your onsite retail offer.
  • Income from Hires BOOKING NOW OPEN
    Friday 1 December, 10am-12noon
    This workshop will support participants to think about how to best use their space to generate income. This might be through regular meeting room hire, through events, or longer-term leasing. The session will include examples of museums who have generated significant income through utilising their buildings, and give top tips for those wishing to start, or grow a room hire business.
  • The Role of Trustees in Income Diversification BOOKING NOW OPEN
    Thursday 14 December, 10am-12noon
    Specifically for Trustees, this workshop will assist you in considering your role and responsibilities in supporting income diversification strategies and delivery. The session will cover key compliance requirements, particularly in relation to fundraising, consideration around the return on investment of different areas of income, and what approaches might be best for your museum.
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