The Association of Independent Museums (AIM) and partners Arts Council England, Museums Galleries Scotland, the Welsh Government, the National Museum Directors’ Council, and the Art Fund have commissioned DC Research Ltd and Durnin Research Ltd to deliver ‘Research into admissions pricing policy in museums and its impact’. The work will explore admissions policies and pricing strategies in the UK museums sector and produce guidance that organisations can use to help decide on ticketing policies in the current challenging environment for museums, and follows on from 2016’s ‘Taking Charge’ report and Success Guide.
As part of this research, museums of all types and sizes across the UK are encouraged to participate through completing a short survey on their recent and current approaches to admissions pricing. Take the survey https://www.surveymonkey.co.uk/r/admissionsresearch2023
In addition to the survey, the study team at DC Research and Durnin Research are keen to hear from museums that have recent experiences of changing their admissions policy/ pricing to discuss the processes and experiences and to understand the impact of such changes. This could take the form of a confidential discussion and/ or could involve your museum featuring as a case study in the final report.
If you are happy to have a discussion with the study team, please contact them via email@example.com or call Stephen Connolly, Director at DC Research on 01228 402320.