Audience Development

The Trust shares how it has engaged with its multi-generational audiences through a variety of informative, fun and interesting activities, resources and communications.

HSG discuss the relationship between museums and mental health reflecting upon the lessons learnt from recent Mental Health Access Audits of West Midlands Museums.

A quick overview of platforms, planning tools, ideas for content and some examples of good social media feeds to inspire!

An overview of the elements of a newsletter.

Tips on how to take a good image for social media channels or newsletters.

A Style Guide should run across all your marketing and inform all your communications as an organisation. Here are some points to consider...

The Diversity Calendar 2017 is to help you plan for Equality and Diversity activities throughout the year.

Fiona Mitchell-Innes training slides to support Accreditation section 3: Users and Their Experiences.

To ensure managers understand the logistics and workings of their mystery visitor programme and how to use the feedback to drive standards and to motivate staff members.

Ironbridge Gorge Museum Trust shares their approach to Customer Service Excellence.

Following on from our Customer Service day VisitEngland share their overview of visitor attractions in the region and their Visitor Attraction Quality Scheme.

As part of 'How Do I Look' Lisa Stallard, Museum Manager Thinktank delivered a presentation on her experience as museum lead for VAQAS.

Clive Nicolaou shares the process of developing a mystery shopper programme and Rachel Mackay puts this into context with NHM.

Izzy Blinder shares insights into best practice on creating environments and the importance of aesthetics based on changing customer expectations.

Rebecca Fletcher and Lynsey Rutter share the development of Thinktank Birmingham Science Museum’s Spitfire Gallery.

Service Science, leaders in the measurement of customer service quality in the tourism, hospitality and leisure sectors share how to get the most from a Mystery Shopper Programme.

Technical development hints and tips for the software used in creating your Audio-Tour Guide produced by Museum Games for WMMD

Hints and tips on how to create your Audio-Tour Guide character produced by Museum Games for WMMD

Accompanying worksheets to support the workshop 'Create your own cuddly Audio-Tour Guide' produced by Museum Games for WMMD

A copy of the presentation from the workshop 'Create your own cuddly Audio-Tour Guide' produced by Museum Games for WMMD