12 October – Strategic Communications Planning
10am – 5pm, The Production Office at the Lighthouse, Wolverhampton
Have you considered how the media can help to promote your museum?
Do you have a communication plan in place?
This practical course is aimed at anyone faced with developing a communications strategy; remembering that good communication is as important internally as externally! Attendees will develop skills and knowledge to develop a strategy by exploring the benefits of market research, understanding competitors (and who they are) and identifying USP’s (unique selling points).
This workshop delivered by Jane Bevan of Firebird Public Relations will help to:
- Dispel the myths around ‘the media’
- Provide practical and comprehensive guidance
- Build confidence to help you tell your story
Delegates will also be offered a behind the scenes tour of the cinema with Kelly Jeffs, Lighthouse CEO and Projectionist Jas Kapur.
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