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Practical Business Planning Programme

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By West Midlands Museum Development / Posted on Tuesday 23rd May 2023

Practical support for small and medium sized museums 

West Midlands Museum Development (WMMD) has commissioned The Collett Consultancy and Jenni Waugh Consulting Ltd to deliver a short, practical business planning programme intended to support four small to medium sized museums to develop their skills in line with the requirements of the Accreditation Scheme.

Over nine months, the programme will

  • focus on realistic goal setting and priorities, relative to your museum’s size, capacity and ambition
  • enable you to embed monitoring and review processes to aid ongoing action learning

The programme will comprise:

  • Two in-person Business Planning workshops for a cohort of four museums. The workshops will take place July 2023 and February 2024.
  • 1:1 mentoring session for each participating museum in autumn/ winter 2023
  • Supporting materials and worksheets for independent activity between workshops

Participating museums will work individually on developing their own business plans and monitoring systems, whilst sharing the challenges and breakthroughs as part of a wider cohort.

This model will provide an opportunity for you to raise issues particular to your own circumstances, enrich your learning and skills and share the journey together.

Find out more about the programme

You can find out more details by downloading the Expression of Interest form.

Tonia and Jenni will also be joining WMMD at Coffee and Chatter on Thursday 1 June from 10.30am-11.30am to chat about the Practical Business Planning programme how it can support your museum. It’s a great opportunity to find out more and ask questions.

Interested in taking part?

Please complete an Expression of Interest form and return no later than 9am, Monday 26 June to

Essential information

The Practical Business Planning programme is open to small to medium sized museums (under 50,000 visitors) who are Accredited or Working Towards Accreditation in the West Midlands. National museums and NPOs are not eligible to apply.

Successful applicants will nominate two people to drive this work within your organisation. Nominated individuals can be staff/ volunteers/ trustees. Not only is this better for succession planning, but as we know how busy you all are, it means you spread the load over the year.

Both nominated leads will need to attend both in-person workshops. The first workshop will take place on Thursday 20 or Friday 21 July 2023, depending on availability, and the second in February 2024 (date to be confirmed).

Both nominated leads, and other team members you feel should participate, will take part in the mentoring session scheduled to take place autumn/ winter 2023

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