Audience Champion – Session 3: Using visitor analysis to produce an Audience
This NEW programme aims to develop Audience Champions who will help to increase the reach and build deeper relationships between museums and their visitors.
Working in partnership with The Audience Agency this national pilot will empower individuals and organisations to develop a data-driven approach to audience development.
This is a two year programme commencing in September 2019 and completing in September 2021.
Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
In year one you will be supported over a series of four training sessions where you will:
- Learn the importance of collecting information on who uses your museum and who doesn’t
- Know where to go to for existing data and insights
- Receive professional training on how to gather this information from your visitors
- Collect your own data over an extended period of time
- Receive professional training to support you in your analysis of the results
- Produce an evidence based Audience Development Plan
In year two you will use your newly acquired skills to continue to gather audience data and insights independently by fully participating in Audience Finder. As an Audience Champion you will be able to share your learning with the next cohort.
Individual session details…
Thursday 12 December – Session 3: Using visitor analysis to produce an Audience Development Plan
10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
During this third session we will introduce the use of segmentation as an approach to business/marketing/audience development planning. Using Audience Spectrum and MOSAIC 6 models, combined with the APR data and devising ‘audience personas’ we will help you to understand how to get into the shoes of your visitors. We will also show you how to ‘problem solve’ using the principles of user centered design as part of audience development.
Session 4: Application of data analysis and insight will take place in May/June 2020 (date and location tbc)
This programme aims to support Section 8: Understand and develop your audiences, of the Accreditation Standard, November 2018.
Priority will be given to non NPO museums who are Accredited or Working Towards Accreditation in the West Midlands region. Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
To get involved please complete an application form and return to wmmd@ironbridge.org.uk no later than 5pm, Wednesday 31 July 2019.
Audience Champions Programme – Session 2: Field worker training 2019
This NEW programme aims to develop Audience Champions who will help to increase the reach and build deeper relationships between museums and their visitors.
Working in partnership with The Audience Agency this national pilot will empower individuals and organisations to develop a data-driven approach to audience development.
This is a two year programme commencing in September 2019 and completing in September 2021.
Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
In year one you will be supported over a series of four training sessions where you will:
- Learn the importance of collecting information on who uses your museum and who doesn’t
- Know where to go to for existing data and insights
- Receive professional training on how to gather this information from your visitors
- Collect your own data over an extended period of time
- Receive professional training to support you in your analysis of the results
- Produce an evidence based Audience Development Plan
In year two you will use your newly acquired skills to continue to gather audience data and insights independently by fully participating in Audience Finder. As an Audience Champion you will be able to share your learning with the next cohort.
Individual session details…
Tuesday 1 October – Session 2: Field worker training 2019
10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
During this second session we will provide you with field worker training to support you with the collection of visitor surveys. This will instil confidence with staff/volunteers about what is expected as well as teach them skills and offer them opportunities to ask questions about the process.
Session 3: Using visitor analysis to produce an Audience Development Plan will take place on Thursday 12 December 10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
This programme aims to support Section 8: Understand and develop your audiences, of the Accreditation Standard, November 2018.
Priority will be given to non NPO museums who are Accredited or Working Towards Accreditation in the West Midlands region. Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
To get involved please complete an application form and return to wmmd@ironbridge.org.uk no later than 5pm, Wednesday 31 July 2019.
Audience Champions Session 1: Introduction to using data
This NEW programme aims to develop Audience Champions who will help to increase the reach and build deeper relationships between museums and their visitors.
Working in partnership with The Audience Agency this national pilot will empower individuals and organisations to develop a data-driven approach to audience development.
This is a two year programme commencing in September 2019 and completing in September 2021.
Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
In year one you will be supported over a series of four training sessions where you will:
- Learn the importance of collecting information on who uses your museum and who doesn’t
- Know where to go to for existing data and insights
- Receive professional training on how to gather this information from your visitors
- Collect your own data over an extended period of time
- Receive professional training to support you in your analysis of the results
- Produce an evidence based Audience Development Plan
In year two you will use your newly acquired skills to continue to gather audience data and insights independently by fully participating in Audience Finder. As an Audience Champion you will be able to share your learning with the next cohort.
Individual session details…
Thursday 5 September – Session 1: Introduction to using data
10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
During this session we will be looking at the importance of collecting data. You will be introduced an Area Profile Report (APR) for the West Midlands region, where we will talk through headline information and looking at the APR data in the context of your work. We will also define the visitor questionnaire which will be used throughout the programme.
Session 2: Field worker training will take place on Tuesday 1 October 10am-4pm CBSO Centre, Berkley Street, Birmingham B1 2LF
This programme aims to support Section 8: Understand and develop your audiences, of the Accreditation Standard, November 2018.
Priority will be given to non NPO museums who are Accredited or Working Towards Accreditation in the West Midlands region. Museums must commit to attending all four training sessions and collecting audience data over a two year period when enrolling on the programme.
To get involved please complete an application form and return to wmmd@ironbridge.org.uk no later than 5pm, Wednesday 31 July 2019.
West Midlands Volunteer Awards: All You Need to Know
The West Midlands Volunteer Awards: all you need to know
The West Midlands Volunteer Awards show recognition and appreciation of the invaluable work that thousands of volunteers contribute every day. Since 2016 we have welcomed over 400 guests to 3 fun-filled Award evenings with fine food and fantastic entertainment at Birmingham Hippodrome. Collectively we have celebrated over 90 finalists and awarded 28 winners!
Let’s talk entertainment
Each evening we are joined by a variety of talented artists who help make it a night to remember, along with a little bit of help from our audiences too! Improvised Opera’s, time travelling magicians and hip hop crews (to name just a few) have all taken to the stage.
And the winner is
There are four categories you can nominate your volunteers for:
Individual
Young person (25 years or under)
Group
Project
2019 Nominations close on July 22 and a shortlist will be announced on August 1. All shortlisted nominees and their nominators are invited to a ceremony on September 11 at Birmingham Hippodrome.
A winner is awarded in each category. The final award is the Judges’ Award for Excellence selected from the winners of the four category awards. This year the winner of Judges’ Award for Excellence will be awarded £500 to spend on a project of their choice at the museum, art gallery or heritage site.
In 2018 the Judges Award for Excellence was awarded to the Forest School Volunteers at Compton Verney Art Gallery and Park.
Get involved
We are delighted that the Awards are being held again this year. Keep up to date with the Awards on our Facebook page.
Nominating is easy, simply follow the Guidance to complete the Application Form and send it to us before Monday 22 July!
We want as many people as possible to get involved and nominate their star volunteers so we can make the 2019 Awards bigger and better than ever!
Have your say on the Arts Council’s draft strategy 2020-30
After more than a year of gathering evidence and listening to voices across the country, this June the Arts Council will publish our draft strategy for the next ten years.
Join a consultation workshop where they’ll discuss your response to the draft strategy and consult with you on the ideas and plans for how they will deliver it.
Book your place > https://www.artscouncil.org.uk/shaping-next-ten-years/summer-2019-consultation-next-ten-years
We want your nominations
The work of the many dedicated volunteers at more than 130 museums across the West Midlands is truly incredible and we want to tell the world about it – with your help!
We are proud to announce our West Midlands Volunteer Awards are being held again this year and nominations are now open! We want as many people as possible to get involved and nominate their star volunteers so we can make the 2019 awards bigger and better than ever.
The awards are open to any individual or group who volunteer within an Accredited Museum, or Working Towards, located in Birmingham, the Black Country, Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.
Winners must be nominated by a third person who may be a colleague, friend, visitor or family member and those nominations are now needed so a shortlist can be drawn up ahead of the awards being presented at a special event in September.
It is important to recognise the hard work and dedication of all those volunteers who give freely of their time to ensure their museums thrive in order to provide the ultimate visitor experience.
We want your nominations in five categories – four of which are decided by you, Individual, Young Person, Group and Project. The fifth category, the Excellence Award will be the Judges Award for the overall winner.
The first two categories recognise outstanding contribution by an individual, 26 years or over and young person 25 years or under, who have given time and commitment to a museum, art gallery or heritage site.
The Group award will go to a team, that’s a minimum of two people, whose work has had a meaningful impact on a museum, art gallery or heritage site, while the Project category focuses on an outstanding project which has made a positive contribution to a museum, art gallery or heritage site.
Previous winners and finalists are eligible for nomination and nominators can enter their nominee into more than one category. Nominations will close on July 22 and the shortlist will be announced on August 1, with the awards being held on September 11 at the Birmingham Hippodrome. All shortlisted nominees and their nominators will be invited to the awards ceremony.
The awards are a great way to say thank you to all those volunteers who contribute so much every day and we are hoping for a strong response to our call to vote. So get nominating here: https://mdwm.org.uk/peer-to-peer/
West Midlands Volunteer Awards now open!
We are delighted to announce that the West Midlands Volunteer Awards are being held again this year and nominations are now open!
This is your opportunity to nominate a volunteer or group of volunteers to share their story; it is a chance to give back to those who give so generously, caring for the region’s cultural heritage.
Nominating is easy, simply follow the Guidance to complete the Application Form and send it to us before Monday 22 July!
This year we have four categories you can nominate your volunteers for:
Individual
Young person (25 years or under)
Group
Project
The final award is the Judges’ Award for Excellence selected from the winners of the four category awards. The winner of Judges’ Award for Excellence will be awarded £500 to spend on a project of their choice at the museum, art gallery or heritage site.
Keep up to date and follow the Awards on our Facebook page
Challenging Conversations – how to have a conversation about a difficult subject well, a starting point for arts and culture professionals to be bold and provocative in telling unsafe stories
Challenging Conversations – how to have a conversation about a difficult subject well, a starting point for arts and culture professionals to be bold and provocative in telling unsafe stories
Difficult stories such as physical and sexual abuse, war, poverty, slavery, illness, discrimination and death are present throughout our museums, galleries, heritage sites and arts projects.
A group of heritage education leaders in the West Midlands will be sharing their research into how to teach challenging and difficult subjects to children and young people in galleries, museums, heritage sites and as part of arts projects.
Join them to hear about the research and have an opportunity to discuss the findings with colleagues from across the cultural sector.
23 May Challenging Conversations
10am – 1pm, Midlands Arts Centre, Birmingham B12 9QH
Book your place here
Challenging Conversations – how to have a conversation about a difficult subject well, a starting point for arts and culture professionals to be bold and provocative in telling unsafe stories
Challenging Conversations – how to have a conversation about a difficult subject well, a starting point for arts and culture professionals to be bold and provocative in telling unsafe stories
Difficult stories such as physical and sexual abuse, war, poverty, slavery, illness, discrimination and death are present throughout our museums, galleries, heritage sites and arts projects.
A group of heritage education leaders in the West Midlands will be sharing their research into how to teach challenging and difficult subjects to children and young people in galleries, museums, heritage sites and as part of arts projects.
Join them to hear about the research and have an opportunity to discuss the findings with colleagues from across the cultural sector.
23 May Challenging Conversations
10am – 1pm, Midlands Arts Centre, Birmingham B12 9QH
Book your place here
13-02-19 February 2019
13-02-19 February 2019 Newsletter
