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Effective Fundraising: Strategy and Case for Support – FULLY BOOKED

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Date: Thursday 21st September 2017


Develop skills, knowledge and insight to develop a new and more effective fundraising approach. This workshop (the first of two) focuses on the importance of developing an integrated, long-term strategy that combines and blends private funding with institutional funding. Running from 9.30am – 5pm at Lapworth Museum of Geology, University of Birmingham B15 2TT, the focus is on exploring the stages you go through in the development of a strategy, the key stakeholders who need to be engaged and how to make sure the strategy is put into action. We also spend significant time on how to develop a powerful and engaging case for support and then communicate that to key supporters and potential supporters.

The materials and models are drawn from The Management Centre’s (=mc) extensive experience in the heritage, arts, culture, museum and archive sectors.

Specific topics

  • Key principles in ‘private’ fundraising: golden rules and tests for success
  • Using the =mc 7-stage strategy model to establish your preferred approach
  • Build supporter journeys, donor relationships and stewardship processes
  • Developing a powerful case for support
  • Communicating your case face to face, online and in proposals

After attending the session participants will:

  • Understand the key elements in a fundraising strategy
  • Be able to write a fundraising strategy document
  • Understand who supporters are and the kind of messaging that will engage them
  • Have a clearly articulated and engaging message about their need

The workshop will be presented by Jules Bellingham,  Senior Partner Consultant at  =mc and Deputy Director of the National Arts Fundraising School. She originally came from a commercial background and was then Deputy Director for Fundraising at Action for Children. She’s highly experienced at fundraising, specialising in foundations, sponsorship and communications. Jules coaches fundraisers in presentation, communication and influencing skills.  Jules is also a Trustee of Moor Pool Heritage Trust, Birmingham.

This event is for Accredited Museums and those officially Working Towards Accreditation.  Please book by 3 September.

Lunch and refreshments are included at this free event.

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